Discover our Guy Laroche aftershaves for him, including Drakkar Noir.
Guy Laroche began his fashion career working under Paris designer Jean Dresses. In 1957 he showcased his first collection in Paris and four years later, he opened his first boutique. Launching his first female fragrance ‘Fidji’ in 1966, Guy Laroche became a global name. 1982 saw the launch of his first men's fragrance 'Drakkar Noir' a men's eau de toilette that continues to be a best-seller today.