Franco Moschino was born near Milan, Italy in 1950. Artistic and iconoclastic from childhood, Franco Moschino happened upon fashion almost by chance. An odd-job man with no formal education, he became an illustrator for Gianni Versace until he broke away to launch his own label in 1983. He started off with jeans and casual wear, which was quickly followed by shoes, lingerie, highly original evening wear and ultimately a perfume. Today, Moschino has a wide selection of perfumes including Moschino Love Love, Moschino Couture! and Moschino Uomo.